New Delhi: USA-based venture capital firm Foxhog, which recently ventured into the FMCG segment with its healthy snacking brand Crrunchy, is preparing for a strong push in the upcoming festive season.

Crrunchy, a brand focused on superfood Makhana (fox nuts), has been rebranded with new packaging and enhanced hygiene standards to appeal to health-conscious consumers. With demand for makhana surging across India, the US, and the UK, the company is positioning Crrunchy as a go-to festive snack.

The upcoming Navratri season alone is projected to generate over ₹800 crore in the Indian makhana market, and Foxhog aims to capture a significant share with its refreshed product strategy.

“Crrunchy is more than just a snack—it’s a healthy, festive-friendly superfood that fits into modern lifestyles,” a company spokesperson said.

With rising global demand and the festive season around the corner, Foxhog’s Crrunchy is set to crunch its way into households in India and abroad.